The folks at Commoncraft wax eloquent about 15 lessons they learned in 2007.
Themes of brevity, authenticity, "hedgehog concepts" and balance abound.
Some of my favs ...
Simple is better. Approach an explanation by removing information instead of adding it.
Production values and ideas are often at odds. Flashy graphics and cool music are sometimes a poor replacement for a good idea. Spend time focusing on the message.
It's not always about how it works - it's about why anyone should care.
Give it away. Find something you love to do and give it away. If people love it, it may become your business.
Lifestyle is what matters. If you're independent, remember why. Look closely at how your business impacts your life. Step back and remember that you have a choice in how you live. You don't have to do it all.
It's worth a read and a bookmark.
mh
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